岗位职责:

Customer Insights including but not limited to developing an in-depth understanding of customers and customer needs, synthesizing findings, and applying effectively to support customer needs, NPS, value propositions, new revenue opportunities, business strategies and innovation. He/she will implement and optimize processes to maximize our customer insight efforts and results.

Data management including but not limited to, customer data quality management, database system functionality and usability evaluation and improvement, safeguarding data security and privacy compliance, database segmentation and marketing, data analytics, supporting database integration to other marketing and business applications and tools.

1.Establishing, updating and promoting Customer Insight and research minimum standards, process and templates.

2.Working with project teams and functional teams to review, design and implement customer insights related initiatives including surveys, interviews and analysis, reports. Develop and/or guide project teams in key findings and raise strategic recommendations from CI. Work closely with project teams to implement recommended actions and track results to achieve marketing KPIs (customer satisfaction/NPS, unit cost down).

3.Support Marketing Director on implementing and tracking business matchmaking across all events through working closely with project teams, global team and vendors.

4.Conduct cross show comparisons and analysis covering post show survey, marketing channel cost effectiveness, exhibitor and visitor satisfaction, NPS and retention, customer behavior, matchmaking.

5.Conduct industry studies for selected projects through working with vendors and project teams and/or global team.

6.Work with database owners, CRM vendor and other functional teams to improve CRM system operation functionality, usability, efficiency and security.

7.Provide consultation to project teams on database structure, data sourcing, cleaning, de-duplication, reactivation, direct marketing.

8.Guide project teams to develop and enhance data strategy and segmentation to improve direct marketing effectiveness.

9.Closely monitor local data privacy regulations and make recommendations on data privacy compliance. Implement the company’s data privacy policy.

10.Actively propose and facilitate across-project data sharing within the company to maximize data value and present regular tracking reports on data sharing results.

11.Conduct customer insight and data management related training and sharing for marketing staff.

12.Support Marketing Director in implementing Marketing Audit Program and generate customer insights from audit results; conduct customer insights audit as part of the company’s Marketing Audit Project;

13.Produce bi-annual reports on overall customer insights and data to support company-level strategy.

任职要求:

1.Bachelor degree in social/behavioral science, Marketing or Statistics, research, data science, and business related.

2.At least 5 years working experience in multinational company, market research company or marketing agency with experience in market research, customer insights, customer intimacy, CRM marketing and data analytics projects.

3.Excellent analytical skills and knowledge in statistics.

4.Good computer skills, especially sophisticated use of Excel and PowerPoint

5.Knowledge of CRM (i.e. Salesforce) and data analytics tool.

6.Good knowledge of online and offline marketing channels and marketing ROI measurement.

7.Good knowledge of marketing and sales cycle and market segmentation.

8.Excellent English in both writing and speaking. Able to make business presentations and conduct training in English.

9.Good communication, co-ordination, presentation and customer interview skills

10.Good commercial awareness and business acumen.

11.Display spirit of innovation and strong analytical and problem-solving abilities.

12.Passion to go beyond the brief to achieve excellent results.